Anabelle Colaco
03 Jul 2025, 18:16 GMT+10
PARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate announced this week that it has signed a deal to acquire Color Wow, a fast-growing brand known for its frizz control and curly hair products.
The move aligns with L'Oréal's broader strategy to expand its footprint in high-end haircare — an area that has seen rapid growth both in online channels and professional salons. While the company did not disclose the financial terms of the deal, the acquisition is expected to strengthen its position in one of its fastest-rising categories.
Haircare was L'Oréal's second fastest-growing segment in 2023, behind only fragrances. The company has said it is targeting more innovation and product development in this space, responding to increasing consumer demand for specialised solutions tailored to individual hair types and conditions.
Color Wow, which operates in the United States and the United Kingdom, is widely recognised for its performance-driven formulations and focus on textured hair.
Get a daily dose of Iran Herald news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Iran Herald.
More InformationPARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate...
MENLO PARK, California: Robinhood is giving European investors a new way to tap into America's most prominent tech names — without...
NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...
KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...
SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...
LONDON, UK - Lawmakers in the United Kingdom have voted overwhelmingly to proscribe the direct-action group Palestine Action as a terrorist...
JERUSALEM, Israel: Israeli Prime Minister Benjamin Netanyahu says that Israel's success in the war with Iran could open the door to...
(250703) -- GAZA, July 3, 2025 (Xinhua) -- Palestinians mourn over a victim, who was killed in an Israeli airstrike, at a hospital...
Tehran has accused the IAEA of distorting the reality of its program ahead of Israeli-US attacks Iranian President Masoud Pezeshkian...
Kazumi Matsui has criticized the US president's comments likening strikes on Iran to the 1945 atomic bombing of Japan ...
DUBAI, 3rd July, 2025 (WAM) -- The UAE Banks Federation (UBF) has underlined the pivotal role of Etihad Credit Bureau in advancing...